Welcome to Part II of Edition No. 53 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
Friday Five
I. You Have Until July 1, 2024, To Export UA Data
II. On Second Thought, This Does Matter To Google
III. Parsely Removes Twitter Interactions
IV. Bluesky is the Hottest New Social Network
V. You Can Now BeReal. Multiple Times Per Day
VI. Other Top Updates
I. You Have Until July 1, 2024, To Export UA Data
After sunset, and until platform turndown, you will have Viewer access (but not Editor) to historical data and reports in the user interface. You'll also be able to export your data (see solutions below).
However, there will be no new data after property turndown:
No data processing
No updated reports and metrics with post-sunset data
No bidding, audience, or conversion data sent to Google Ads or to third-party integrations
🛠 Why does this matter? “Turndown” refers to July 1, 2024. That is the drop-dead date by which you need to export your Universal Analytics data.
GA 360 (paid) customers will be able to continue to “process” data until then. Non-360 (free) customers will only be able to process data until July 1 of this year.
If you haven’t already set up your GA4 account, Google probably did it for you. In any case, we’re about two months out from the forced move, and it’s time to export and transition if you haven’t already done so.
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II. On Second Thought, This Does Matter To Google
Google caused some confusion last week when, in updating its documentation about rankings systems, it removed page experience, mobile-friendly ranking, page speed and secure sites systems (HTTPS).
This led lots of people to come to the conclusion that those things, whose importance Google has spent years touting, weren’t actually important.
It turns out, they aren’t in fact systems. They’re signals. And signals are part of systems. You can read all about it in this tweet, which is a long one.
🛠 Why does this matter? You can imagine the frustration one might feel after spending years optimizing content for things like page speed and mobile-friendliness, only for Google to remove those things from its documentation.
Fortunately, they remain important – equally important, it seems – however less visible they might be. They were simply miscategorized.
That means you can continue to do technical audits on your site, making it as secure, fast and mobile-/user-friendly as possible.
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