Twitter's Latest Feature (Straight from Instagram)
+ Google Analytics 4 now plays nicely with Google Search Console
Welcome to Part II of Edition No. 22 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
Boost Instagram Engagement with These Tools
How To Replace ‘Bounce Rate’ in Google Analytics 4
Contents
I. TWITTER IS TESTING COLLABORATED TWEETS
II. GA4 IS NOW COMPATIBLE WITH SEARCH CONSOLE INSIGHTS
III. YOUTUBE BEEFS UP CHANNEL ANALYTICS
IV. REEL ‘TEMPLATES’ ARE ROLLING OUT MORE WIDELY
V. TWITTER LINKS ARE ‘NOFOLLOW’ ONCE AGAIN
VI. GOOGLE UNVEILS OFFICIAL SEARCH ALGORITHM UPDATES PAGE
VII. BLOCK GOOGLE FROM INDEXING YOUR SITE SEARCH PAGES
VIII. WHY BEYONCÉ JUST JOINED SNAPCHAT (PROBABLY)
IX. META RELEASES GUIDE TO VIDEO MEDIA PLAN
I. TWITTER IS TESTING COLLABORATED TWEETS
It looks like soon you’ll be able to “CoTweet” with other users, just like you can on Instagram.
“Two voices are louder than one,” a video on the @TwitterCreate account proclaims:
🛠 Why does this matter? Just like with Instagram, there are a couple obvious benefits:
Potential to boost the followers of each person in the CoTweet (do I really have to write it that way??)
Coordinated messaging for statements/announcements from different parties
Newsrooms could do this as a way to boost individual journalists’s follower count, and vice versa.
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II. GA4 IS NOW COMPATIBLE WITH SEARCH CONSOLE INSIGHTS
Previously, if you set up Google Analytics 4 for your website and did NOT already have Universal Analytics, this feature would not work in GSC.
Here’s what you can find in the dashboard:
Site overview
Your new content
Your most popular content
How people find you (by traffic channel)
How visitors find you on Google
Referrals from other websites
How visitors find you on social media
All of these widgets are based on the most recent 28 days. They also contain page view and average page view duration statistics.
🛠 Why does this matter? If you frequently check your Google Analytics dashboard, this isn’t going to show you any new information.
It does, however, save you a few steps by putting some of your most important data all in one place.
It’s fun to look at, but it shouldn’t replace more in-depth traffic-analysis tools such as GA4.
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III. YOUTUBE BEEFS UP CHANNEL ANALYTICS
Starting from 1:04:
“You can now further explore your audience behavior” by going to your YouTube account and clicking YouTube Studio from the dropdown in the top-right portion of the screen > Analytics > See More.
🛠 Why does this matter? I’m always a fan of more analytics, so long as you know how to use them.
“You can use this data to better understand how well your audience is discovering your channel,” the video host tells us.
That means data on new viewers and returning viewers. You can also export the data.
If you have a YouTube channel, you should always be analyzing which type of content performs well and double-down, and cut out topics that typically flop.
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