Welcome to Part II of Edition No. 77 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
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GA4
+ ‘Save a Comparison’ Feature Begins To Roll Out
Context: Comparisons in GA4 essentially replaced segments in UA.
They’re a great way to compare up to four different slices of your audience on a single Report.
Now, just like you could save segments in UA, you’ll soon be able to save comparisons in GA4.
That is, if this “gradual feature rollout” hasn’t already arrived to your account.
What’s the benefit? It’s a big time-saver from having to create comparisons from scratch every time.
Here are Google’s instructions on how to do this.
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SEO
+ Google Search results without SGE jump to 65%, up from 25%
“Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).”
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Social Media
+ Instagram: Adam Mosseri Explains Away Organic Reach Issues (Again)
In response to an AMA, the head of Instagram gave another explanation in the ongoing saga of users complaining about their organic reach being down.
Spoiler alert on the comments section: No one is buying what he’s saying.
“If someone follows you and doesn’t see something you post, it could be because…
“they didn’t log into Instagram that day
“or maybe they only spend a little bit of time on Instagram and they scrolled just to a few things that they’re even more interested in than they are in your content [sic]
“or you could be caught up in some safety measure.”
At the end he added: “There are lots of reasons why people might not see something that you post in any given day.”
Just before that final quotation above Mosseri said, “It is tough. I get it. I struggle myself.”
And that’s the most genuine thing he’s said on this topic in a while.
+ Threads: See View Count for a Given Post
Speaking of Mosseri, he announced this new feature Thursday.
“We’ve got more work to do, but I think this is a great first step in giving creators the some of the data they’ve been asking for.”
+ TikTok: ‘we're making it easier to tell when content is AI-generated’
“…the first video-sharing platform to start implementing
@C2PA_org Content Credentials and labeling AIGC from other platforms”
“As AI evolves, we'll keep working to keep harmful AIGC off TikTok, empower responsible content creation, and help viewers separate fact from fiction online.”
+ Instagram: Reels Longer Than 90 Seconds ‘HURT distribution’
This according to The Information’s Creator Economy newsletter, citing a slideshow shared with creators at a recent event in New York City
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Miscellaneous
+ Bloomberg’s On-Campus Interview with Alphabet CEO Sundar Pichai
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