Welcome to Edition No. 26 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
Reminder: There will be no Friday edition of the newsletter this week.
Contents
I. Tip: Make Yourself More Searchable on Instagram
II. Analysis: Comparing ‘Users’ in GA4 and UA
Tip: Make Yourself More Searchable on Instagram
Looking for a quick, passive way to boost Instagram follows?
It’s all in the name.
Not your @username. I’m talking about the name under your profile photo.
“Niching down” is all the rage these days, so I recently decided to focus all my non-personal social media profiles on Google Analytics 4.
While I already had the phrase “Google Analytics 4” in my bio, it’s much easier for people to find me if I include that in my name, too.
Here are some tips to optimize yours:
Let’s imagine your business is the “Football Fanatics” and your focus is World Cup content.
A great name would be:
“Football Fanatics | World Cup 2022 Qatar”Does your content fit with your name?
Don’t post about club teams in La Liga and MLS if your focus is international competitionAvoid ALL CAPS
We know you’re FOOTBALL FANATICS, but there’s no need to yell at us. Exception: When it’s part of the official name, like AT&TThink SEO
That’s right – social networks have SEO, too. What keywords can you use that make it more likely for users to find you?
Just “World Cup” isn’t enough. World Cup of what? Hockey? Darts? Pool? Quidditch?
That’s why the year (2022) and location (Qatar) are important, too.
Follow these best practices to increase your Instagram search impressions.
Note: You can only change your name twice within a 14-day span.
Did you find this tip useful? Share it to help spread the word.
Analysis: Comparing ‘Users’ in GA4 and UA
Before you can talk about the number of users on your website and app, you need to understand what a “user” is.
While most people think of “unique users,” Universal Analytics actually had two user-based statistics.
Google Analytics 4, however, has three.
Let’s talk about what each one means and how you can apply them to your analysis.
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