Welcome to Part I of Edition No. 21 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
Highlights from Friday’s updates:
The ‘New’ Google News is Here
Twitter Testing Long-Form Tool ‘Notes’
Instagram’s New Face-ID Tool
Contents
I. Tip: Fix ‘scroll’ Event in GA4
II. Analysis: Google’s Biggest Competitors Aren’t Search Engines
Tip: Fix ‘scroll’ Event in GA4
There’s a default Google Analytics 4 event called “scroll.”
If you don’t look closely, it may seem like it indicates when someone “scrolls” on your page.
What it actually means, though, is that someone has scrolled at least 90 percent of the way down a particular page.
That could be confusing, then, if you open your reports and see the scroll event.
That’s why I renamed mine “scroll_90”.
Here’s how you can do the same:
1. Go to the Configure menu on the left sidebar
2. Go to Events
3. Click on the blue Modify Event button
4. Click on “Create”
5. Copy all the settings you see here exactly as they are*
*The modification name can be whatever you want. If you use something different, make sure you and the rest of your team can easily understand it.
You can also make the “New Value” whatever you want. I like “scroll_90” for the following reasons:
It matches Google’s event-naming scheme of all lowercase + underscores (instead of spaces)
It makes it easier to alphabetically sort event data should you export it
If you add custom scroll events like scroll_25, scroll_50 and scroll_75, it will be easier to read them all together
Did you find this tip useful? Share it to help spread the word.
Analysis: An Unlikely Google Search Competitor
Have you ever had trouble finding what you were looking for on Google?
Or perhaps you had to search multiple times?
Or maybe you felt like all the content was written for SEO purposes and not to actually inform you.
You’re not the only one.
Many people have found a solution, and it’s a compelling reason to invest more heavily in your social media presence.
We’re going to look at:
The trend encroaching on Google-referred traffic
The pros and cons of this trend vs. searching on Google
How you can take advantage to build your audience
Keep reading with a 7-day free trial
Subscribe to Gerick News(letter) to keep reading this post and get 7 days of free access to the full post archives.