Welcome to Part II of Edition No. 74 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
GA4
+ You Can Now Import Salesforce Data
“Salesforce milestones will be collected as GA4 events, and you can optionally import any existing Salesforce attributes as GA4 dimensions.”
This is huge for organizations that use Salesforce as their CRM and GA4 as a data source
SEO
+ How Google Decides What Content To Show Your; How Content is Ranked
If you don’t understand how Google search works, this four-minute video (along with the rest of the series) is a great primer
+ Google’s March 2024 Core Update Continues
Estimated to take up to a month, it’s now in its sixth week
+ Bing Search Tests Removing Estimated Number Of Results
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Social Media
+ TikTok May Get a Year – Up from 6 Months – To Divest from China
“The longer deadline would put any potential TikTok ban well into 2025 and beyond the November presidential election.”
+ LinkedIn: Verified Recruiter Badges To Cut Down on Bogus Job Offers
+ Snapchat Clarifies Functionality of Features That Make Users Feel Bad
Solar System, which is “used by less than 0.25% of our community each day,” is now turned off by default for Snapchat+ users
Non-paid users can’t access this feature
The blog post also gives more context into Best Friends and Streaks
+ New Meta Tools to Help Protect Against Sextortion and Intimate Image Abuse
“We’re testing new features to help protect young people from sextortion and intimate image abuse, and to make it more difficult for potential scammers and criminals to find and interact with teens.
“…we’ll soon start testing our new nudity protection feature in Instagram DMs, which blurs images detected as containing nudity and encourages people to think twice before sending nude images.”
+ BeReal: ‘Today we are very excited to announce RealEvents!’
+ HD Photos, Shared Albums and More on Messenger
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