Welcome to Part I of Edition No. 45 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
Contents
Tip: Don’t Overlook the GA4 Quick-Search
Analysis: ChatGPT, Take Me To Valencia
Tip: Don’t Overlook the GA4 Quick-Search
I would anecdotally say that the search bar is one of the most overlooked features in Google Analytics 4.
I find it most useful to get quick answers to surprisingly specific questions.
Here are some examples you can try. (This data is from the Google Merchandise Store demo account.)
How many active users have come from [city] this year?
What is the top channel this year?
After clicking the first result…
How many conversions per day are we getting this month?
What region has the highest number of users since 2022?
How many mobile users came from email in the last 90 days?
You will undoubtedly come up with some questions too complicated for the “automated insights” to provide, but for more basic queries like the ones above, it’s a useful tool in a pinch.
It’s also a great brainstormer to give you ideas for permanent reports you should build in your Reports and Explore dashboards.
Did you find this tip useful? Share it to help spread the word.
Analysis: ChatGPT, Take Me To Valencia
I received some anecdotal positive feedback and curiosity last week around using ChatGPT to create content. Based on what I’m hearing, it would be useful to go into some practical examples of how to do so while still maintaining quality content.
As you’ll probably hear me say countless times – today or otherwise – I’m advocating for ChatGPT as a tool to supplement your content creation process, not replace it from start to finish.
Let’s jump in.
Table of Contents
I. Content Ideas
II. Article Outlines
III. Writing the Text
IV. Intro, Headline, SEO
V. Final Steps, Post-ChatGPT
I’m going to go through a full example of how you could use it to write a post about a great place to go on vacation.
Hopefully this sheds light on both the benefits of ChatGPT, as well as the shortcomings that still need human guidance and/or refinement.
I. Content Ideas
💡 I prefer to start a little broad and narrow down from there. I find that’s the best way to make sure the bot understands your needs before it does too much work.
Me: “I want to write an article about the best place for a European summer vacation. What are five countries I should consider?”
ChatGPT:
We’re off to a good start. I’m going to focus on Spain. I lived there for five years, and it’s the country I’m most likely to know whether ChatGPT makes a mistake or writes something misleading.
💡 ChatGPT is prone to make mistakes and even produce incorrect information. I recommend using it for topics with which you have some familiarity. If not, at least do some background research before jumping in.
Let’s refine the topic by giving more details about our trip.
Me: Let's focus on Spain. What are the top five cities you recommend visiting? Here's some guidance: -This is in the summer -I'm traveling with my wife -We're not rich -We have 10 days -We're traveling from Nashville, Tennessee
ChatGPT:
First reaction: Barcelona is where I lived, so I’m going to eliminate that one and choose a city I’m familiar with, but at the same time, not an expert on.
(For the record, Barceloneta is the last beach you would want to visit in Barcelona.)
I have not been to Seville or Granada.
I’m about equally familiar with Madrid and Valencia, but by no means an expert, making both great choices for some AI assistance. I’m going to go with the latter.
I’m also going to ditch the idea of making this specific for a trip my wife and I could take and focus on a broader audience.
Let’s move on to creating an outline.
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