Why You Should Follow Instagram Hashtags
+ A common Google Analytics 4 setup mistake
Welcome to Part I of Edition No. 18 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
Highlights from Friday’s updates:
Facebook and Instagram Reels Feature Additions
Google Updates Author Markup Guidance
TikTok Updates Trends Discovery Center
Here’s how you can support this twice-weekly newsletter:
Become a member and gain access to the full editions both Tuesday and Friday. (Many companies allow employees to expense work-related subscriptions.)
Forward this to a friend or colleague and encourage them to subscribe.
Share this post on social media.
Contents
I. Tip: How To Follow Hashtags on Instagram
II. Analysis: Avoid this Google Analytics 4 Setup Mistake
Tip: Follow Instagram Hashtags (But Not Specific Users)
Looking for more Instagram content around a particular subject, but don’t know where to start?
All you need to do is follow a hashtag, or some related hashtags, and you’ll start to see relevant posts in your feed.
This is great if you want to learn more about #SourdoughBread or you cover #MiamiCrime or #SeattleTransport, for example, but you don’t want to follow a bunch of new accounts. (Hashtags are not case-sensitive, BTW.)
Here’s how to do it:
(Tap the Instagram post for a visual guide)
Go to the search tab
Type the hashtag you want to follow
(If you type a broad term, you’ll see the exact match, plus related suggestions)Tap into that hashtags tab
Tap the blue follow button
You’ll now begin to see posts related to that hashtag in your feed, even from accounts you don’t follow
Bonus tip: Remember that emojis are hashtags on Instagram, too. So don’t just check out, #Baseball when you can also check out #⚾️
Did you find this tip useful? Share it to help spread the word.
Analysis: Avoid this Google Analytics 4 Setup Mistake
By now I have set up dozens upon dozens of Google Analytics 4 dashboards. I have also helped lots of websites who already had GA4 installed and needed a second set of eyes.
Today I would like to share one of the more common (and easier-to-commit) errors I have seen. (I’m thinking about covering other setup mistakes in the future depending on feedback, so let me know what you think.)
Keep reading with a 7-day free trial
Subscribe to Gerick News(letter) to keep reading this post and get 7 days of free access to the full post archives.