Welcome to Part II of Edition No. 73 of my weekly newsletter, providing practical analysis in the world of digital content strategy.
GA4
+ Product Update:
‘When we identify an unlinked Display & Video 360 advertiser, you may now see a recommendation to link your DV360 advertiser to Google Analytics’
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SEO
+ Google Might Add a Paid AI Feature to its Core Search Product
“Google is looking at options including adding certain AI-powered search features to its premium subscription services…”
Even paid subscribers would still get ads
Competitors like OpenAI have a big head start on charging users for roughly similar products
Search Generative Experience (SGE) features cost Google more to produce. This would mitigate costs
+ Google’s March 2024 Core Update Continues
Reminder: This is expected to cut down on traffic to sites that overly rely on AI-generated content
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Social Media
+ Facebook Launches a New TikTok-esque Video Product
“We’re launching an updated fullscreen video player on Facebook with a consistent design for all video lengths – whether they be Reels, longer videos, or Live videos.”
“The upgraded player has new controls like fullscreen mode for horizontal videos, a slider to skip around in longer videos, and you can tap on the video to bring up additional options that let you pause and jump back or forward 10-seconds.”
“You’ll also see more relevant video recommendations, regardless of their length, to explore content based on your interests.”
+ Meta To Label More Audio, Video, Image Content as AI-Generated
“We are making changes to the way we handle manipulated media on Facebook, Instagram and Threads based on feedback from the Oversight Board that we should update our approach to reflect a broader range of content that exists today and provide context about the content through labels.”
This is an alternative to outright removing the content.
“The Board also argued that we unnecessarily risk restricting freedom of expression when we remove manipulated media that does not otherwise violate our Community Standards. It recommended a “less restrictive” approach to manipulated media like labels with context.”
+ X is Working on Revamped Explore Page
+ X Verifications Come Back for Some Users with 2,500+ Followers
+ Instagram Adds a Notify Sticker for Creator Accounts
This has been in testing since at least Nov. 2023
You can switch your account to a creator account by going to Settings > Account types and tools (toward the bottom)
This is so people can opt in to receiving push notifications when you publish a post, story, reel or live video
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Miscellaneous
+ OpenAI Rolls Out Access to ChatGPT without Needing an Account
+ OpenAI Also Makes it Easier To Customize its API
This is huge for anyone who uses OpenAI’s API but is not comfortable putting proprietary data into its system
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