What To Expect
I have built GA4 dashboards for hundreds of newsrooms and B2B marketing teams.
I also have more than 15 years of experience as a journalist and content leader.
This newsletter teaches you how to use Google Analytics 4 to track your content’s performance and enhance your strategy.
Why Become a Member?
Paid readers receive either a discount or free access – depending on your subscription level – to my GA4 course for content creators.
(Ask your employer about expensing a subscription!)
I’ll also share plug-and-play Looker Studio templates where you can connect your property’s data and hit the ground running.
Subscribe to Gerick News(letter)
People
I'm a Nashville-based journalist and content marketer here to help you with GA4, SEO and LLMs. I love to bake bread and brew coffee and hang out with my Catalan wife and half-Spanish daughter.