Turn Website Visitors Into Instant Leads

Trying to keep up with all the new AI and automation tools can feel overwhelming.

Lately, I have been learning as many of these tools as possible and automating as many time-consuming tasks as I can while still maintaining a high level of human involvement.

I don’t buy the LinkedIn posts claiming to have replaced entire marketing teams with AI agents.

I’m sure they can automate most, if not all of the process that a human previously did manually.

What I’m skeptical about is the quality.

But hey, maybe I’m naïve.

Until someone else figures out how to fully automate customer-facing processes, though, I’m going to work on the ones that have some guardrails in place.

Which brings us to the first automation process I’m sharing with you.

Whether you’re a news organization, a B2B SaaS company, a non-profit trying to raise money, or any other kind of business with a website, I think you can use this.

And the best part is, many of you will be able to do this completely for free.

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Here are the tools you’ll need to keep up:

• RB2B

• Clay

• Slack

• Google Sheets

• Your CRM

  • Like Airtable or HubSpot

• Any other tools you would like to use to contact your website visitors

  • Like Apollo or Instantly

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Identify and Contact Anonymous Website Visitors

Wouldn’t you like to know who visits your website?

I’m not talking about signed-in users with accounts. I mean anonymous visitors.

To take it a step further, wouldn’t you like to contact website visitors who seem to be a good fit for your business?

All the tools already exist to do this¹. What I want to show you, though, is how you can execute this process on autopilot.

In this first-ever video post for Gerick News(letter), I’ll walk you through a Make.com automation that:

1) Identifies anonymous website visitors*
*See previous footnote
2) Harvests their work email address
3) Adds them to your CRM (i.e., customer database)
4) Drafts a cold outreach email

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I admit. When I first heard about these de-anonymizing tools (such as RB2B), I was skeptical.

Won’t people get freaked out? Isn’t it an invasion of privacy?

I can’t say I’m fully at ease, but I do think there is a “right way” to do it. Here’s why:

1) If someone asks me how I know they visited my website, I’m transparent. I’ll share all the tools with them and explain the process. They might not like it, but I’m going to be honest with them, and if they ask me not to contact them anymore, I’ll respect that request.

2) The information is already out there.

Google, Apple, Samsung, Microsoft, Meta – all the big guns – already know what everyone’s doing on the internet. The difference now is, people have created technology to pull the curtain back for the rest of us.

3) This is never a good reason on its own, but it is worth nothing in conjunction with the first two: your competition’s probably already doing it. And if they’re not, they will be soon.

If you don’t use the same tactics, you’re at a disadvantage.

4) RB2B (and I imagine its competitors) only de-anonymizes U.S.-based visitors, which means you’re not obtaining illegal information as you would be if you were doing the same thing with European-based visitors, for example.

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Without further ado, enjoy the video. If you have questions, please let me know.